Marketing A New Idea

Marketing an idea starts with a web page. You can hardly do business anymore without one. If you schmooze a bit, you might find someone who’d be willing to make one for you for a modest fee, or better yet for free, but don’t skimp. In order to market anything in the vast sea of advertising that is the internet, you’ll need something that is superlative. Make it the absolute best it can be, otherwise it will get lost in the shuffle.

Once you have a web page, you just need to consider your customer. Who are they? If you have a product of some kind and a web site, you probably already have a fairly good idea who your customers are, but you need to clarify that idea, so that you can picture your customers in your mind. Spend some time and describe them to a friend and then put it on paper and be tough on yourself and make it as specific as possible.

Once you know them, you just need to think about where they spend their time and money. What are their other interests? Talk to people you’re not competing with and take in their suggestions. Check out how your competition is marketing their products. Imagine you are one of your own customers. Once you know where they are looking, all of the places they’re looking, you just need to put your advertising there. And don’t forget, in advertising, more is better.

Coming up with a great business idea!

When you’re beginning to talk and think about leaving behind the daily grind of working for someone else and making a living off of your own wits and effort, you’ve really got to be sure you want it bad enough. If you don’t and can be honest with yourself about it (and not brow-beat yourself), then you can work at that: keep talking to people, reading and getting yourself ready to make that change in your life. Keep feeling that place in you that really wants that different life, different livelihood.

When you’re ready, you’ll know it because you’ll feel energized and you’ll be making decisions that take you where you want to go without spending so much time agonizing over whether they’re right or not. You’ll get a feeling for what the next step is, you’ll know when you need to talk to other people who can open up your perspective and point you in the right direction. You’ll know you’re doing the right thing when you’re energized and excited enough that all the effort you put toward it doesn’t feel so much like work. Whatever you do will give you a gut-level feeling of satisfaction that will be more than worth whatever energy you spend getting it.